As the media industry was rocked by the pandemic in 2020, companies were forced to quickly come up with creative ways to make and distribute content, as well as keep audiences united during a socially divisive time. These companies led the way on those fronts and more.
1. SpringHill Company
For marrying entertainment with social justice through Hollywood content
LeBron James and Maverick Carter’s marketing and entertainment company has an unapologetic agenda: to make and distribute content that will give a voice to creators and consumers who have been pandered to, ignored, or underserved. Its commitment to this community hasn’t wavered as the company significantly scaled into a content creation powerhouse and raised $100 million in 2020. It was a producer of the Netflix limited series Self-Made, starring Octavia Spencer as Madam C.J. Walker, the Black creator of an early-20th-century beauty empire; and the documentary series The Playbook about legendary coaches, also on Netflix. SpringHill Company also backed James’ More than a Vote initiative to boost voter turnout, and created animated shorts and other digital media to educate and inspire people to get involved in the Presidential election. More content is on the way thanks to a blizzard of new deals with Amazon, Disney, Universal, CNN, Sirius, and more.
2. NBCUniversal
For proactively moving its traditional businesses into the future
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